2023 Recruiting Trends: Pipeline Building, Measuring Success, Diversity Hiring, and Recruitment Marketing

February 14, 2023

As the job market gradually recovers from the impact of the pandemic, talent teams are gearing up for a more competitive landscape. In 2023, recruiting trends will be shaped by four key areas: pipeline-building, measuring success, diversity hiring, and recruitment marketing.

Pipeline-building is the #1 activity talent teams are engaging in, in preparation for a market return. Instead of relying on reactive hiring, organizations are investing in proactive talent acquisition strategies to create a steady flow of qualified candidates. This includes building relationships with potential candidates, leveraging talent networks, and using technology to automate sourcing and outreach.

The majority of talent teams utilize software to measure success, and “best source of hire” is the #1 data point teams are tracking. In order to optimize recruiting efforts, it's essential to measure the impact of various sourcing channels, such as job boards, social media, employee referrals, and external agencies. By tracking and analyzing data, organizations can adjust their recruiting strategies and allocate resources more effectively.

Diversity hiring takes the #1 place of talent team focus—though meeting diversity goals continues to be a challenge. Employers are recognizing the importance of creating more inclusive and diverse workforces. However, achieving diversity goals is not a simple task, as it requires addressing biases, expanding the talent pool, and creating an inclusive culture. Talent teams are implementing various strategies to attract and retain diverse candidates, including targeted outreach, unconscious bias training, and partnerships with diverse organizations.

There’s a growing focus on recruitment marketing—and the tools to support it—to strengthen employer brand and optimize candidate experience. In a competitive job market, it's crucial to differentiate the organization's employer brand and highlight the value proposition to candidates. Recruitment marketing involves using targeted messaging, storytelling, and social media to attract and engage top talent. To support these efforts, talent teams are using various tools such as career websites, chatbots, and candidate relationship management systems.

In conclusion, the 2023 recruiting landscape will be shaped by pipeline-building, measuring success, diversity hiring, and recruitment marketing. Organizations that invest in these areas and adopt innovative solutions to attract and retain top talent will have a competitive advantage in the years to come.